What is marketing and how to do it

What is marketing:

If you want to sell a product in a business organization, you have to do a lot of work. Such as: product promotion, market research, product production, product supply, etc. Without these jobs, business sales are not as expected.

Marketing is the act of doing all this work for the sale of a product. Simply put, the strategy of selling a product in a business is called marketing. In order to sell products properly in business, you need to have a good idea about marketing and be skilled in this regard.

The main goal of marketing is to show the appropriate value of the product to the buyer and to motivate the buyer to buy it. But just because you sell a product doesn't mean it will become marketing. There are certain marketing techniques. It is possible to be successful in business only if you can do these things properly.

How many types of marketing and what:

Marketing is basically divided into two parts.

1. Business to Business Marketing
2. Business to Consumer Marketing


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What is marketing and how to do it

Business to Business Marketing:

In this marketing, one trader has to deal with another trader. For example, the business transaction and marketing that has to be done with a wholesale product supplier company and a retail product supplier company can be called business to business marketing. In this case, there is no transaction or promotion between the trader and the consumer.

Business to Consumer Marketing:

In this marketing, the trader is marketing and transactions directly between the buyer or the consumer. In this case, the merchant promotes the product by targeting the customer's demand. For example, a pen seller promotes his pen to the public and encourages buyers to buy it. This is business to consumer marketing.

How to market:

Here are some tips to help you get started: You need more than luck to succeed in affiliate business. For this, marketing can be done by adopting 3 ways.

1. Traditional Marketing
2. Digital Marketing
3. Word of Mouth Marketing


Traditional Marketing:

In this case, some old methods are used to promote the product. Such as: banners, festoons, leaflets, newspaper publications, radio, TV, etc. Although the cost of these methods is relatively high, the expected results are not obtained.

Digital Marketing:

Currently the most popular field of marketing is digital marketing. Due to the widespread use of information and communication technology, the usefulness of digital marketing is at the top. Digital marketing is also called online marketing. There are several parts to digital marketing, such as:

  • Social Media Marketing
  • Email marketing
  • Content marketing
  • Affiliate Marketing
  • SEO
  • Search engine marketing etc.

By using these mediums to promote the product, information about the product can be delivered to more customers at a lower cost.

Word of Mouth Marketing:

This is a very lucrative field of marketing. Here marketing is mainly done by review. Word of mouth marketing is when a customer expresses in his own language how a customer feels after using it and what are the benefits of using it.

For example, you bought a mobile phone and its quality is very good. That's why you tell your friends and relatives about the features of this mobile phone and they will be encouraged to buy this mobile phone. This is how word of mouth marketing is done.

Business products are marketed in the above ways. To be a successful entrepreneur, you must market the product in the right way and keep the quality of the product intact.

Finally, the above rules can be used to market business products. Applying the topics I have discussed will definitely help you improve your marketing.

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